The product comes from within for the artist or musician. In traditional marketing, you look out at the market, see how big it is, what it wants, and how your product is different.īut you can’t think of your product in the same way as a Tesla car or cornflakes. Create or decide your productĪll marketing starts with a product, even if it’s just one song. Seven steps to achieving your music marketing goalsįollow these seven steps to nail your music marketing. I’ve experienced it more than once and it’s heartbreaking. Or worse, go out into the world and nobody even knows they exist. There is no worse feeling for a writer or any artist than to see their book, their film, their comedy, their music go out there and die. No matter where you are in your music career, author Steven Pressfield sums up the artist’s way: While this is how Spotify identifies musicians, you may identify yourself as a: Published on SpotifyĪspiring, not leveraging streaming or music careerĮarners drawing streaming and concert income Of these 165,000 to 199,000 artists, 25% earn more than $10,000 from Spotify streaming and $40,000 or more in total revenue. This data suggests that they may be new to music, approaching music as a side project, or not leveraging streaming.Īround 165,000 artists have released at least 10 songs, and 199,000 have had a gig or live concert. How your role in music influences your approach to marketingĪccordingly to Spotify, of the 8 million people who have uploaded music to its platform, 5.4 million have published fewer than 10 songs.
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